Pivot Your Way to a Stand-Out Business

Feb 18, 2025

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Brittany grew up in a family with a history of entrepreneurship. Both grandfather and father were small business owners, but, after witnessing the instability and uncertainty of self-employment firsthand, Brittany shied away from entrepreneurship, at least at first.

Over time, and by allowing herself to follow her curiosity and pivoting in response to changing market conditions, Brittany was able to create a business that is as unique as she is, forming authentic connections in the often impersonal online world.

Brittany has not been diagnosed, but in this conversation, we highlight several of her traits that are very ADHD-ish. Listen for how many you identify with, too.

5 Things You'll Learn in This Episode:

Ikigai + Market Demand: It's not enough to just be passionate! Learn why it's crucial to align your passion with market demand for true success.
Optimizing Instead of Creating: Discover how tweaking and optimizing your existing digital profiles can be more beneficial—and less exhausting—than constantly creating new content.
SEO as an Ecosystem: Britney deconstructs SEO into simple, actionable steps, turning what many consider a daunting task into a fun and easy process.
Using Case Studies to Build Trust: Understand the power of testimonials in building trust and expediting your clients' decision-making process.
Managing ADHD-ish Tendencies for Business Success: Learn strategies for managing the flood of ideas and maintaining focus, a must-know for anyone entrepreneurial with ADHD-ish tendencies.

Relatable Fact From Brittany’s Journey:

Did you know it took a persistent nudge from a retired businessman client to kick start Brittany on her entrepreneurial journey?

Mentioned in this Episode:

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