How does an enterprise based on physical products become a software-based company? Lou talks with the VP of UX at GE Digital David Cronin to discuss how GE is transforming into a software-based business. David talks with Lou about how to bring together different operational teams with designers, and how designers can help facilitate the discussion between departments. Join us this November at Rosenfeld Media’s DesignOps Summit: http://rfld.me/2eNVR3j Follow David Cronin on Twitter : https://twitter.com/davcron Follow Rosenfeld Media: https://twitter.com/rosenfeldmedia