Media Training Podcast How to appear on a business podcast
Nov 17, 2023
Discover the advantages of appearing on business podcasts to boost your visibility. Learn practical tips on selecting the right shows and confidently reaching out to hosts. Gain strategies for effective preparation to showcase your expertise. This discussion highlights how these appearances can be a stepping stone to greater media opportunities.
AI Snips
Chapters
Transcript
Episode notes
Podcasts Are Low-Risk Amplifiers
- Podcasts offer a less risky environment than live TV or radio to share expertise and practice communication.
- Podcast appearances create lasting content that can influence audiences for years at no cost.
Listen Before You Pitch
- Find and listen to business podcasts in your niche to ensure they're a good fit before reaching out.
- Evaluate content quality, audience, and guest types to match your expertise and professional standing.
Craft a Personalized Pitch Email
- Personalize your pitch email by naming the host and podcast, showing you have listened, and stating your expertise clearly.
- Follow up with a polite reminder if you don't get a response after a few days.