Social Media Marketing Talk Show Instagram Updates: Edits App Features, Inbox Tools, Pinnable Comments, and More
Oct 6, 2025
Discover the latest Instagram updates as the guest dives into the app's impressive growth to 3 billion users, thanks to features like messaging, Reels, and recommendations. Learn about the new iPad app designed for an immersive Reels experience and how users can now pin their own comments for calls to action. Explore user-controlled algorithm tuning for personalized content and the introduction of new inbox tools to better manage DMs. Plus, find out about the innovative Shots feature for sharing unedited photos with mutual followers.
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Instagram’s Massive User Growth
- Instagram reached 3 billion monthly active users, driven by messaging, Reels, and recommendations.
- Growth signals the platform remains a major marketing channel despite monthly active metric nuances.
iPad App Aims For Lean-Back Viewing
- Instagram released a native iPad app that opens into Reels for a lean-back experience.
- The app adds multitasking, a following tab, and a chronological view to change consumption patterns.
Use Self-Pinned Comments Strategically
- Pin your own comment on posts or Reels to add calls to action and context at the top.
- Use pinned answers to FAQs or post updates to keep your audience informed and engaged.