Product Therapy Coaching Product Myths
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Apr 3, 2025 
Chris Jones, a partner at SVPG, dives into the world of product development, revealing common myths that can hinder innovation. He emphasizes that some of the best product ideas often stem from engineers, not just designers. Jones debunks the misconception that design is merely a downstream function and highlights the importance of design in the discovery process. He stresses that product managers should focus on solving real customer problems, rather than just fulfilling requests, fostering true collaboration within teams for exceptional product outcomes.
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Engineers Drive Product Innovation
- The common belief that product management decides the "what" and engineering decides the "how" is flawed.
- The best product ideas often come from engineers who understand what is possible and contribute beyond just implementation.
Promote True Collaboration
- Avoid strict role divisions like DACI that separate decision ownership rigidly.
- Emphasize true collaboration, where the team jointly solves problems and shares decision responsibility.
Design Is A Discovery Role
- Design is often misunderstood as a downstream role focused on making things look pretty.
- In reality, design is a discovery role integral to problem-solving and shaping how the product delivers value and experience.