Naavik Gaming Podcast

Building the Next Game-as-a-Platform

Aug 16, 2024

Dive into the exciting world of user-generated content in gaming! Discover how major companies are investing millions to drive creativity. Listen to personal journeys of industry veterans and their shifts from players to creators. Explore the challenges of accessibility in game development and the philosophical debates around ownership. Learn about innovative strategies for engaging players and building a vibrant creator community within game platforms. Get the inside scoop on an upcoming gaming platform and its commitment to fostering connections!

01:06:49

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Quick takeaways

Epic Games' substantial investment of $320 million underscores the massive financial commitment needed to foster a thriving user-generated content ecosystem.

The diverse backgrounds of industry leaders like Mike Atamas and Sergiy Galyonkin illustrate how passion and unique experiences drive innovation in game development.

Attracting players amidst competition requires seamless integration of gameplay and creation, fostering community engagement through user-generated content.

Deep dives

The Cost of User-Generated Content Ecosystems

Funding a thriving user-generated content (UGC) ecosystem is a significant financial commitment, with companies like Epic Games investing around $320 million to incentivize creators on their platform. This level of investment is comparable to funding an entirely new AAA game franchise annually. Despite the daunting costs, new studios like Build a Rocket Boy and Omni Creator Products are attracting substantial investment, with Build a Rocket Boy closing a $110 million Series D round. These financial backing efforts reflect the belief in the potential market and success of UGC games.

Empowerment through Creation

01:20

UAFN: The Superior Creative Platform

01:25

Intro

3min

Journeys in Gaming: From Players to Creators

8min

Overcoming Barriers in Game Development: The Need for Accessibility

3min

Navigating Ownership in Game Creation

15min

Building Project Frontier: Player Engagement and UGC

17min

Revolutionizing Game Content Discovery

19min

Building a New Gaming Community: Access and Updates

2min

Today, we explore what it takes to build the next big video game franchise powered by user-generated games. It's a daunting task as Epic Games paid roughly $320 million to creators in the past year in order to incentivize creators to build new experiences on its platform. That's enough money to develop and market a new AAA franchise every year.

However, that hasn't discouraged start-up studios like Build a Rocket Boy and OCP from diving headfirst into the space. Build a Rocket Boy recently closed a $110 million Series D round and OCP a $16.25 million Series A.

Our host, David Taylor, sat down with Sergiy Galyonkin, Senior Vice President of Publishing at Build a Rocket Boy, and Mike Atamas, Co-founder and CEO of Omni Creator Products, to discuss their companies’ approaches and what each of them learned from their previous experiences working on Fortnite.

We’d also like to thank Heroic Labs for making this episode possible! Thousands of studios have trusted Heroic Labs to help them focus on their games and not worry about gametech or scaling for success. To learn more and reach out, make sure to visit https://heroiclabs.com/?utm_source=Naavik&utm_medium=CPC&utm_campaign=Podcast .

If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.

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Sound design by Gavin Mc Cabe.

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Naavik Gaming Podcast

Building the Next Game-as-a-Platform

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

The Cost of User-Generated Content Ecosystems

Backgrounds of Key Players

The Role of Modding and Collaboration in Game Development

Player Engagement and Community Building

Innovative Monetization Strategies for Creators

Empowerment through Creation

UAFN: The Superior Creative Platform

Get the Snipd
podcast app

AI-powered
podcast player

Discover
highlights

Save any
moment

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AI-powered
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Discover
highlights

Naavik Gaming Podcast

Building the Next Game-as-a-Platform

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

The Cost of User-Generated Content Ecosystems

Backgrounds of Key Players

The Role of Modding and Collaboration in Game Development

Player Engagement and Community Building

Innovative Monetization Strategies for Creators

Empowerment through Creation

UAFN: The Superior Creative Platform

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