Naavik Gaming Podcast cover image

Naavik Gaming Podcast

Building the Next Game-as-a-Platform

Aug 16, 2024
Dive into the exciting world of user-generated content in gaming! Discover how major companies are investing millions to drive creativity. Listen to personal journeys of industry veterans and their shifts from players to creators. Explore the challenges of accessibility in game development and the philosophical debates around ownership. Learn about innovative strategies for engaging players and building a vibrant creator community within game platforms. Get the inside scoop on an upcoming gaming platform and its commitment to fostering connections!
01:06:49

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Quick takeaways

  • Epic Games' substantial investment of $320 million underscores the massive financial commitment needed to foster a thriving user-generated content ecosystem.
  • The diverse backgrounds of industry leaders like Mike Atamas and Sergiy Galyonkin illustrate how passion and unique experiences drive innovation in game development.

Deep dives

The Cost of User-Generated Content Ecosystems

Funding a thriving user-generated content (UGC) ecosystem is a significant financial commitment, with companies like Epic Games investing around $320 million to incentivize creators on their platform. This level of investment is comparable to funding an entirely new AAA game franchise annually. Despite the daunting costs, new studios like Build a Rocket Boy and Omni Creator Products are attracting substantial investment, with Build a Rocket Boy closing a $110 million Series D round. These financial backing efforts reflect the belief in the potential market and success of UGC games.

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