Out Of The Clouds Sri Ganesh Santhiram on being bold, data as guiding light and empowering teams to drive success on digital
In this episode of Out of the Clouds, Anne Muhlethaler speaks to Sri Ganesh Santhiram, a digital marketing and e-commerce leader with a passion for putting customer experience and message first.
Ganesh shares his journey from being a football-loving kid growing up in Brighton to his MBA in Malaysia and how being at the forefront of data and insights offered him a way into digital and e-commerce. As someone focused on creating data-driven, consumer-centric strategies to drive digital growth, he goes over the challenges and opportunities for brands around digital transformation. Anne and Ganesh also discuss what they see as some of the roadblocks that hinder digital success for most businesses: from the roles people play in organisations, misalignment, a lack of empathy towards the client, poor creative messaging or lack of understanding of the digital environment at the leadership level. They also exchange and celebrate the brands and creatives that are able to translate or transcend the retail store experience to offer immersive online experiences.
The two end on Ganesh's sporting passions, how football taught him to focus on a team's common goal and his steps towards mindful mornings. A bright and insightful conversation.
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Show notes:
You can find Ganesh on LinkedIn
Article by Ganesh for Luxury Society
And this one on Data as guiding light for brands
The Social Dilemma on Netflix
Chef Massimo Bottura on Instagram
Fierce Conversations book by Susan Scott
The Who, the A Method for hiring
Oasis 'Wonderwall'
Manchester United football team
Brighton & Hove Albion Football team
Creativity Inc the book
Patagonia, Argentina
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If you enjoyed this episode, click subscribe for more, and consider writing a review of the show on Apple Podcasts, we really appreciate your support and feedback. And thank you so much for listening!
For all notes and transcripts, please visit Out Of The Clouds on Simplecast - https://out-of-the-clouds.simplecast.com/
Sign up for Anne's email newsletter for more from Out of the Clouds at https://outoftheclouds.com.
Follow Anne and Out of the Clouds: IG: @_outoftheclouds or @annvi Or on Threads @annvi On Youtube @OutoftheClouds
For more, you can read and subscribe to Anne's Substack, the Mettā View, her weekly dose of insights on coaching, brand development, the future of work, and storytelling, with a hint of mindfulness.