The Game with Alex Hormozi Helping An Artist Scale His Business | Ep 835
34 snips
Feb 10, 2025 Discover how artists can diversify income with community offerings and high-ticket mentorship programs. Learn strategies for building an online art school, transitioning from free resources to premium services. Enhance YouTube engagement with captivating content and effective thumbnails. Explore conversion tactics to turn leads into paying customers while mastering sales strategies. Uncover key methods for tracking metrics to scale your artistic business successfully!
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Focus on the Core Offering
- Alex Hormozi suggests focusing on the core offering of teaching people to paint.
- He advises against emphasizing the selling of paintings as the primary hook.
Improve Landing Page
- Alex Hormozi advises adding benefit-driven bullet points to the landing page.
- He suggests testing this to potentially improve the conversion rate.
Price Anchoring
- Alex Hormozi suggests anchoring the price at $5,000 and then downselling to $460 or $29.
- This strategy makes the higher price seem more reasonable.