Rattle & Pedal: B2B Marketing Podcast AI: What to Do Now
Apr 26, 2024
The hosts humorously reflect on AI's integration into their podcasting. They dive into AI's potential and pitfalls in professional services, urging critical thinking. Innovative approaches in consulting are emphasized, drawing parallels with Formula One. The importance of using AI to genuinely address client needs is underscored. They explore ethical considerations and the need for alignment between AI practices and core values. Lastly, there's a call to blend marketing, sales, and delivery for enhanced client experiences in this evolving landscape.
AI Snips
Chapters
Transcript
Episode notes
AI Will Fundamentally Change Services
- Michelle Swan at Tercera believes AI will fundamentally change professional services but it's unclear when.
- This highlights the importance of leaning into AI's various aspects without expecting immediate clarity.
AI: Amazing Yet Underwhelming
- AI is both amazing and disappointing depending on expectations and readiness.
- Users often find AI falls short because it's an emerging tool still learning from data and use cases.
AI as a Catalyst, Not Answer
- Greg Boggess shared how his daughter used ChatGPT as a starting point, then refined and expanded content manually.
- It shows AI’s role as a catalyst, not a final answer, helping users generate more than AI alone.