The Scott Scheper Podcast
Making Fun of Your YouTube Subscribers
Oct 25, 2023
Exploring the behavior of YouTube subscribers who consume free content, yet support content creators. Experimenting with mocking subscribers to build a knowledge business. Incentivizing investment in paid knowledge by making fun of subscribers. Building a community of independent thinkers and creators.
09:29
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Quick takeaways
- Using humorous labels for YouTube viewers can create a culture that encourages paid engagement and investment in knowledge.
- The host's mission is to build a tribe of independent writers, creators, and thinkers who can pursue their passions and serve their audience.
Deep dives
Calling out freebie seekers
In this podcast episode, the host discusses the idea of making fun of freebie seeking viewers on YouTube. The host suggests that by playfully calling out these viewers and referring to them as 'freebie seeking shit weasels,' creators can create a culture where these viewers are encouraged to invest in paid knowledge and become part of the community. The host cites examples of YouTubers who use humorous labels for their audience, which has been received positively. While the host acknowledges that this approach may not work for everyone, they recommend giving it a try on YouTube to create an authentic connection with the audience and encourage paid engagement.
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