Search with Candour - SEO podcast Google Just Changed SEO Forever! The Big SEO News From Google I/O | Search with Candour with Mark Williams-Cook
May 26, 2025
The discussion covers significant updates from Google I/O, including the launch of AI mode for search. The hosts explore how personalization is evolving, alongside the challenges of tracking organic traffic. They delve into the implications of AI-generated content on user behavior and SEO strategies. Listener questions reveal concerns about brand visibility and how informational websites will adapt to these changes. The conversation highlights the need for marketers to understand AI's reasoning and navigate the shifting landscape of digital content.
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Impact of AI Personalization on Traffic
- Google's AI mode personalizes search results drastically, showing diverse SERPs to different users based on preferences.
- This reduces clicks but may increase conversion rates while diminishing brand visibility and exposure.
Ads Dominate AI Mode Results
- Google favors ads in AI mode over organic links, placing large picture ads prominently.
- This shift could force brands to increase ad spending even if ranking well organically.
Content Sites Must Pivot Strategy
- Many content sites dependent on ads have been crushed by Google's recent updates and AI usage.
- Successful pivots involve focusing on personality-driven, subscription-supported, independent content models.