Etienne Fang, a human-centered research and strategy leader, discusses the role of care in user research and leadership. She emphasizes the importance of empathy and inclusivity and shares insights on creating a conducive environment. The podcast also explores the significance of caring in an organization and highlights the work of Redefining Having It All, a non-profit organization empowering women.
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Quick takeaways
Caring goes beyond empathy and includes being inclusive, dealing with ambiguity, and practicing authenticity, and is essential for creating a positive and supportive team culture.
Authentically caring as a leader inspires team members to do great work and fosters a strong sense of belonging, leading to a collaborative environment.
Deep dives
The Role of Care in Research
The podcast episode discusses the importance of care in research and leadership. Care goes beyond empathy and includes being inclusive, dealing with ambiguity, and practicing authenticity. User researchers are well-equipped to demonstrate care in their work and interactions. Care is essential for creating a positive and supportive team culture.
The Strength of Caring in Leadership
The episode shares a story about a researcher's experience at Uber, where a culture of care and support was cultivated. Daily acts of caring, such as celebrating achievements, supporting colleagues, and creating a collaborative environment, fostered a strong sense of belonging. Authentically caring as a leader inspires team members to do great work.
Applying Care in Different Contexts
The discussion touches on the contrast between working on physical consumer products and working on intangible products like search. Despite the differences, the key focus remains on caring for the end user's needs and motivations. Caring involves understanding what is meaningful to different individuals and meeting their desired outcomes. Ultimately, caring is a powerful attribute that bridges traditional industries and technology.
What is the role of care in user research? Why is care a user researcher's greatest superpower—not only in how we do our work but how we lead? In her talk at Advancing Research 2021, Etienne Fang, Principal Researcher at Amazon Search, will discuss the importance of inclusive leadership and share lessons on leading through care, helping researchers leverage their research strengths for leadership as individual contributors, team leads, and people managers alike.
Etienne Fang is a human-centered research and strategy leader passionate about people and the power of their stories to create inclusive experiences for all. She is currently a Principal Researcher at Amazon focused on inclusion and has previously led research teams at Uber, Method Products, and The Clorox Company. She is the founder of Redefining Having It All, a non-profit organization that supports female empowerment through stories of women’s ambition.
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