The Vision Behind Pattern Beauty

Tracee Ellis Ross founded Pattern Beauty with a mission that extends beyond mere hair care; it aims to address the unique needs of curly, coily, and tightly textured hair. This journey emerged from her personal experiences as a consumer who struggled to find products that worked for her specific hair type, leading to her realization that the beauty industry often overlooks these textures. Instead of seeing hair care as a problem, she identified a larger market gap, motivating her to create a brand that celebrates the beauty of textured hair while providing effective solutions. Ultimately, Ross emphasizes that building a business rooted in authenticity and cultural representation is fundamental to her brand's identity.