Masters of Scale Tracee Ellis Ross talks Pattern Beauty, advocacy, and joy with Samira Nasr
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Nov 21, 2024 
Tracee Ellis Ross, an award-winning actress and founder of Pattern Beauty, joins her longtime friend Samira Nasr, editor-in-chief of Harper’s Bazaar. They discuss the importance of representation in the beauty industry and how Tracee built her hair care brand to celebrate Black beauty. Their conversation highlights entrepreneurial lessons, the joy of friendship, and overcoming challenges in leadership roles. They emphasize self-acceptance, cultural change for young girls, and the vital role of community and support in achieving success.
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Pattern's Origin Story
- Tracee Ellis Ross didn't see herself represented in the beauty industry, especially concerning hair care.
- This personal experience led her to found Pattern Beauty, focusing on products for textured hair and celebrating Black beauty.
Consumer-Focused Entrepreneurship
- Tracee's entrepreneurial journey wasn't driven by profit but by a consumer need.
- She wanted effective hair products and challenged the traditional marketing approach of making consumers feel bad.
The Power of Joy
- Joy is central to Tracee's approach, stemming from her upbringing and personal philosophy.
- This translates to celebrating individuality rather than focusing on perceived flaws in marketing.