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Performance Intelligence Podcast
Bite Size #150: Greg Page - The Early Days Of The Wiggles
Dec 1, 2024
Greg Page shares the fascinating origins of The Wiggles and how crucial it was for them to self-organize their shows for financial success. He emphasizes prioritizing educational content over everything else, including music and business. The transformation from educators to entertainers showcases their passion and dedication to engaging children. Additionally, the conversation touches on the importance of financial fitness in sustaining creativity and performance in workplace settings.
12:05
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Quick takeaways
- The Wiggles transitioned from performing under promoters to self-managing their shows, significantly increasing their financial success and autonomy.
- Prioritizing educational content over music and business considerations, The Wiggles created engaging material that enriched children's learning experiences.
Deep dives
The Wiggles' Journey to Self-Promotion
The early days of The Wiggles illustrate the band's transformation from performing under established promoters to becoming self-sufficient in organizing their own shows. Initially, they received a flat fee for performances, which led them to realize that by managing their own events, they could capture a much larger share of the revenue. A pivotal moment occurred during a series of shows where they saw the significant profits made by the promoters, prompting them to take control of their bookings and promotion. This shift not only fortified their financial success but also laid the groundwork for their future growth as a self-managed entity in the music industry.
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