The Game with Alex Hormozi How Many Products Should I Have | Ep 369
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Feb 10, 2022 Discover how narrowing your product offerings can skyrocket your revenue. Learn the art of simplifying your sales strategy by focusing on one main product, enhancing clarity for both customers and teams. Explore payment method tactics that can drive conversions and boost profits. It's a journey into maximizing value and customer satisfaction while eliminating confusion. Tune in for actionable strategies that can transform your business approach!
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Simplify Product Offerings
- Simplify product offerings instead of creating complex product lists.
- Focus on adjusting payment terms to accommodate different budgets.
Monthly Expense Focus
- Customers focus on monthly expenses, not total contract value.
- Design pricing around monthly costs to increase sales.
Increase Contract Value
- Increase contract value by having larger upfront payments with lower recurring fees.
- This "bigger the head, longer the tail" strategy increases customer stickiness.
