DTC Podcast Bonus: Attribution is Dead and What To Do Instead with SegmentStream’s Constantine Yurevich
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Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re getting controversial with Constantine Yurevich, Founder, CEO, and Chief Hot Taker of SegmentStream, a conversion modeling platform used by companies like L’oreal, OMD, and KitchenAid aims to circumvent the fractured, multi-device customer experience that makes attribution a fool’s errand, through the use of Machine learning that analyzes your website traffic, to predict the conversion value of each visitor in real-time.
Constantine declares that attribution is well and truly dead, so instead of trying to Frankenstein a corpse, why not use AI to short-circuit the whole process?
Get ready to shift your paradigm; on with the show!
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