The Craziest Marketing Tactic Ever

[00:27] Today’s Topic: The Craziest Marketing Tactic Ever

[00:36] The craziest thing Eric has ever done was bet an entire company (54 employees, 5 months of cash in the bank).

[01:02] He bet everything on video marketing in order to hit numbers.

[01:19] He was even surprised that it worked. The company now does $25 Million/year in business.

[01:39] At the same time, Neil was spending $20 to acquire a customer and generating $200.

[02:02] The craziest thing Neil has ever done was to launch the “Who is Neil Patel?” campaign. Though he got a lot of hate for it, it proved to be very successful.

[02:42] It caused everyone to Google his name, which made his brand query shoot up, his search traffic skyrocketed, and his ranking improved.

[03:12] You can achieve this by creating quizzes or paying celebrities to be part of an ad campaign, as examples.

[03:50] Marketing works whether people love or hate the campaign.

[04:32] Buying websites is another great way to improve your ranking.

[04:55] Eric wanted to rank for elder-care related keywords, so he bought out some elder-care sites.

[05:45] The site would then redirect to their main landing page.

[05:52] That’s it for today!

[06:01] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

The Craziest Marketing Tactic Ever | Ep. #612