As professionals, it's easy to jump to conclusions about what clients need based on our experience and the patterns we see emerging. But in making these assumptions, are we missing a critical opportunity to truly connect with them by not taking the time to understand their individual motivations and worries?

Tune in this week as I explore why giving clients space to articulate their "why" is so important for delivering great service and keeping them engaged throughout the process. I discuss how to make your client intake meetings more effective, write a compelling professional bio that resonates with your ideal clients, and ultimately build a more sustainable, profitable practice by staying connected to your own "why."

For full show notes, transcript, and more information, visit: https://www.agileattorney.com/33

Start your Agile transformation today and check out free resources, including my Law Firm Policy Template, to help you and your team develop a more Agile legal practice: https://www.agileattorney.com/start

033. Connecting with Your Clients’ "Why"