The Athletic Football Show: A show about the NFL The next frontiers of tech in football with Prime Vision's Sam Schwartzstein
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Jul 2, 2025 Sam Schwartzstein, an analytics expert for Amazon's Thursday Night Football Prime Vision broadcasts, shares his insights on the future of football. He discusses how artificial intelligence is revolutionizing analytics and team strategies. The conversation highlights innovative technologies for injury prevention and performance assessment. Schwartzstein also emphasizes the importance of balancing AI advancements with human expertise in coaching. Exciting new visualization techniques are set to enhance viewer engagement, transforming how fans experience the game.
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AI Enables Complex Football Queries
- Large language models power many football analytics by enabling complex, free-text queries on vast data sets.
- This AI enhancement helps coaches interact with data without requiring deep technical knowledge or manual SQL filtering.
Trust Is Key for Analytics
- Analytics practitioners must build trust through reliability or hard work to be accepted by coaches.
- Coaches rely on credible communicators because many analytic models can produce differing recommendations.
Offense Leads Defensive Adaptation
- Offensive innovation drives defensive reaction as offenses design plays that defenses must adapt to.
- Spread offense grows due to ease of teaching and exploiting personnel mismatches during short training periods.