How To Use Content To Connect With Your Community

Are you a content creator or a business owner looking for ways to connect with your audience? 

John Roman from BattlBox joins Matt in this episode of the eCommerce Podcast to share valuable insights from the tremendous success of his own business and on creating & testing content that resonates with your audience that you won't want to miss. Tune in now to discover the power of content in building strong, engaged communities.

ABOUT JOHN:

Meet John Roman - the CEO and Co-Founder of the electrifying BattlBox Group, home to three explosive brands: BattlBox, Carnivore Club, and Wanlow. With a whopping $30M eCommerce subscription portfolio, this group is all about building strong content and community - so much so that they've even landed their own Netflix show! The excitement doesn't end there, as The BattlBox Group was recently acquired in October 2021.

Here’s a summary of the great stuff that we cover in this show:

• John discusses his involvement in the creation and development of BattlBox, a subscription box service for outdoor and survival gear. He initially became involved as an investor with the intention of providing business advice, but his involvement quickly grew until he eventually joined the company full-time.
• BattlBox initially used YouTube influencers to build their brand on the platform, but later discovered a paying customer with a successful YouTube channel who became their full-time content creator and helped them build a community of like-minded individuals who loved their product.
• The Battlbox YouTube channel and subscription box business focuses on creating content that connects with consumers by educating and entertaining them about the outdoor adventure lifestyle, fostering a community through a Facebook group exclusive to active subscribers, and emphasizing the importance of brand connection. 
• John suggests consistently posting short-form content and testing different types of content to find what resonates with your audience. When you find that one video or type of content that gets more views, double down on it and create variations to continue testing. Don't give up and believe in your content, even if it takes time to see success.
• Content marketing is effective for top of funnel engagement but does not convert at the same rate as paid targeted traffic. However, it still provides value and allows for remarketing and segmenting to convert highly engaged fits into customers through traditional e-commerce methods. Additionally, content marketing can lead to search engine optimization through proper descriptions and hashtags on platforms like TikTok and YouTube.
• John explains how their team is constantly working to keep their content fresh and meet rising expectations. They have found a helpful tool in chat GPT, which has given them ideas and even helped them come up with better questions for their content. Chat GPT is being used to leverage faster and stronger content creation, saving them hours in the process.
• The key takeaway from the conversation is to diversify lead sources and not rely on a single platform or area for customers, while also doubling down on successful campaigns and overselling to capitalize on victories.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.