PROCO360 | Best Podcast for Entrepreneurs and Business Owners Surprises Inside the Pickleball Business
May 1, 2025
Adam Kahn and Max Ireland, co-founders of Third Shot Pickleball, dive into the explosive growth of the pickleball industry, especially among the 24-35 age group. They share fun insights into their journeys in establishing indoor facilities and the social dynamics that draw players together. The duo discusses the importance of community in pickleball, balancing structured play with personal connections. They also explore the sport's business potential, including revenue from lessons and future sponsorships, highlighting the thrilling possibilities ahead.
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Founders' Pickleball Journey
- Max Ireland and Adam Kahn started playing pickleball casually before retirement and became highly engaged, eventually opening a pickleball club.
- Their journey shows how a casual interest can evolve into a successful business venture.
Young Adults Dominate Pickleball
- The largest age demographic playing pickleball is now 24 to 35 years old.
- This counters the stereotype that pickleball is mainly for retirees, highlighting its broad appeal.
Naming the Club After Key Shot
- Adam bought the domain thirdshotpickleball.com late at night after his girlfriend sent him instructional videos on the important third shot.
- The third shot determines about 80% of the outcome of points, inspiring the club's name.