Wine, Cheese and Marketing with Dr. Chris Phelps (DHP103)

Dr. Chris Phelps spends most of episode 103 delivering actionable marketing content. Whether it's gift cards for nearby restaurants, wine and cheese parties or car washes he's giving you ideas for TONS of campaigns that you can use to drive new patient flow. He's also the originator of CallTrackerROI, an ingenious service that allows you to track how effective your marketing is. He's also one of the foremost experts on the science of influence. He's even studied directly under Dr. Robert Cialdini PhD, who is essentially the jedi master of influence marketing. All this gives Chris a very interesting and fascinating outlook on why some marketing works and some marketing doesn't. If you loved the actionable items that Chris shared in episode 103 then you're probably going to want to hear more. Here's how you can:

• check out the episodes that he did with Dr. David Maloley on the Relentless Dentist podcast. He did episodes on all six of the principles of influence.
• Check out Dr. Phelps' workshops coming up: August 5-6 "Get More Quality New Patients and Guide them to Yes" and August 12-13 "Ethical Principles of Persuasion for Dentistry"

Episode 103's Brain Trust features Dr. Mike Keller, Dr. Dawn Kulongowski and Dr. Melissa Zettler. We continue our discussion of geriatric dentistry. How can you know if your patient is competent to give consent for treatment? How do you handle people whose mouths are falling apart because they can not or will not take care of themselves? You'll also hear Dawn take Alan to task for "bending over backwards" for those patients that won't allow you to tip them back far enough to work on them. It's podcasting gold, I tell you!

Go Hack Yourself:

Jason: Medical School for Everyone on Audible

Alan: The More Perfect Union podcast

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