Straight Talk with Mark Bouris

#89 Defying the Narrative: FriendlyJordies - Comedy, Politics, and Self-Help for the Internet Age

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Jul 19, 2023
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ADVICE

Attract Rather Than Chase Audiences

  • Focus on the people who naturally attract to you rather than chasing demographic buckets.
  • Jordan says audiences will come because they're similar to you, so make content true to yourself.
ANECDOTE

Working‑Class Origins

  • Jordan grew up working-class with a mother on disability and a father who was a builder.
  • He lived mostly with his mum before later moving in with his dad and learning to study seriously in Year 11.
INSIGHT

Performance Is The Core Skill

  • Jordan believes his persuasive control comes from natural gifts plus deliberate study of theatre and comedic theory.
  • He says mastering state management, writing and performance is a long-term craft that builds credible influence.
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