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#109 - The CFP with 1M+ Followers: Nick Meyer's Blueprint for Short-Form Video Success

Nov 20, 2024
Nick Meyer, the most-followed CFP on TikTok, shares his journey from financial advisor to content creator, amassing over 1 million followers. He discusses the power of short-form video in growing a financial advisory business and highlights the importance of authenticity. Nick offers tips on engaging video creation, emphasizing audio quality and consistent posting. He breaks down the effectiveness of skit-style versus talking-head formats and explains how to connect with audiences through unique, relatable content.
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ANECDOTE

Nick's Journey to Short-Form Video Success

  • Nick Meyer, during the 2020 lockdowns, started creating short-form videos on TikTok about personal finance.
  • This led to brand partnerships and eventually to founding N2 Content Marketing, focusing on helping financial advisors grow their businesses.
ADVICE

Short-Form Video Essentials

  • Short-form videos should be 60 seconds or less, recorded vertically, and leverage algorithmic reach.
  • Focus on watch time; create compelling hooks and deliver maximum value per second.
ADVICE

Maximizing Watch Time

  • End videos as soon as the value delivery is complete or include a concise call to action.
  • Place the call to action at the very end, using action words like "Follow" to prompt engagement.
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