The Coach's Journey - build a coaching business with integrity

#82 – Want More Clients? Create More Insight! (Coaching Business Fundamentals)

Oct 24, 2024

This discussion dives into the power of creating insights to boost your coaching business. The hosts explain how insights foster client transformations and lead to ongoing success. They explore techniques for building strong connections and enhancing the coaching experience. The importance of sharing valuable resources, even without direct interaction, is highlighted. Engaging conversations that balance pressure and relaxation are also explored as key to personal growth. The episode wraps up with community support initiatives for coaches.

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insights

INSIGHT

Importance of Insight

Creating insight for potential clients is crucial for a sustainable coaching business.
It leads to more clients, referrals, and a deeper understanding of how you work as a coach.

insights

INSIGHT

Insight is Everything

Creating insight is vital for coaching; without it, clients won't return or refer others.
It's the core of coaching, helping clients move forward and gain new understanding.

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ADVICE

Manage Insight Pressure

The need to create insight can negatively impact coaching presence and effectiveness.
Focus on being present and noticing client needs instead of worrying about appearing impressive.

Get the Snipd Podcast app to discover more snips from this episode

Unlocking Insights in Coaching

05:33 • 22min

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The Power of Creating Insight Beyond One-on-One Coaching

27:14 • 5min

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Creating Insight: The Art of Engaging Conversations

32:21 • 4min

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Engaging Coaches: Community Support and Upcoming Content

36:29 • 2min

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The Art of Possibility

Transforming Professional and Personal Life

Rosamund Zander

Benjamin Zander

In this book, Ben and Rosamund Stone Zander offer practical advice on how to approach life's challenges with a positive and creative mindset. They advocate for changing one's story rather than battling the world as it appears, and provide techniques such as redefining problems, embracing failure as a learning opportunity, and leading from any position. The book emphasizes the importance of mindset, collaboration, and personal growth in both professional and personal contexts.

High Output Management

Andrew S. Grove

High Output Management is a seminal book by Andrew S. Grove that outlines his management and productivity concepts developed during his tenure at Intel. The book introduces the 'management by objectives' approach, also known as the objectives and key results (OKR) framework. It covers techniques for creating highly productive teams, methods of motivation, and the importance of measurable processes, performance reviews, and training. Grove emphasizes the role of managers in leading and motivating teams, and his book is praised for its practical advice and timeless relevance in various professions and industries.

This episode is the fourth in a series diving into The Coaching Business Flywheel and the fundamental parts of a sustainable coaching business. In it, Robbie and Ruth dive into the power of focusing our energy and action on creating insight, and how, if we create insight enough, we almost can’t help but have the coaching business we want.

Robbie shares why he believes that the more we can create insight for someone before they become a client, the better it is for our businesses, and outlines just how powerful creating insight can be for putting energy into our business that will pay back again, and again, and again.

We cover:

What is insight and why does it matter?

The advantages of ‘The Prosperous Coach Approach’ and just coaching people even before they are clients. (We touch on the disadvantages, too.)

Why we forget that we know MANY ways to create insight for people.

A question you can ask yourself every day to get into action building your coaching business.

Listen to the first episode in this series, giving an overview of the Flywheel and why it matters here: https://www.thecoachsjourney.com/podcast/75-how-to-grow-your-coaching-business

The second, about using connections to create coaching clients, is here: https://www.thecoachsjourney.com/podcast/77-how-to-make-connections-who-become-clients-coaching-business-fundamentals

The third, focusing on offering people the opportunity to experience you more, is here: https://www.thecoachsjourney.com/podcast/80-dont-wait-for-coaching-clients-create-them-coaching-business-fundamentals

The next episode will be out soon – sign up to our mailing list here to be the first to hear about it.

To see a diagram of the Coaching Business Flywheel, and read Robbie’s ebook, An Introduction to The Coaching Business Flywheel, visit https://www.thecoachsjourney.com/the-coaching-business-flywheel

For more information about Robbie, visit https://www.robbieswale.com/

For more information about Ruth , visit http://www.daretorise.co.uk/

Read more about The Coach's Journey at www.thecoachsjourney.com.

Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg

To support the Coach's Journey, visit www.patreon.com/thecoachsjourney and to join the Coach's Journey Community visit www.thecoachsjourney.com/community.

THINGS WE TALKED ABOUT THAT YOU MIGHT BE INTERESTED IN:

The first episode in this series, giving an overview of The Coaching Business Flywheel: https://www.thecoachsjourney.com/podcast/75-how-to-grow-your-coaching-business

The second episode in the series, focusing on Connecting with People: https://www.thecoachsjourney.com/podcast/77-how-to-make-connections-who-become-clients-coaching-business-fundamentals

A diagram of The Coaching Business Flywheel: https://www.thecoachsjourney.com/the-coaching-business-flywheel

Robbie’s ebook, An Introduction to the Coaching Business Flywheel, is available for free here: https://www.thecoachsjourney.com/the-coaching-business-flywheel

The Prosperous Coach and Rich Litvin: https://richlitvin.com/book/

Robbie’s video on how to structure a conversation with a potential client, and loads of other practical videos are here: https://www.thecoachsjourney.com/videos

Claire Pedrick on The Coach’s Journey: https://www.thecoachsjourney.com/podcast/episode-44-claire-pedrick-cutting-through-complexity-and-simplifying-coaching

Neil Mackinnon on The Coach’s Journey: https://www.thecoachsjourney.com/podcast/episode-57-neil-mackinnon-when-you-step-into-the-hallowed-ground-of-coaching-show-up

Lindsey Lewis on The Coach’s Journey: https://www.thecoachsjourney.com/podcast/episode-47-lyndsey-lewis-turning-torment-into-talent

Toku McCree on The Coach’s Journey: https://www.thecoachsjourney.com/podcast/episode-15-toku-mccree-sales-with-honour-and-love-on-the-end-of-a-sword

Giovanna Capozza on The Coach’s Journey: https://www.thecoachsjourney.com/podcast/episode-20-giovanna-capozza

Jackee Holder on The Coach’s Journey: https://www.thecoachsjourney.com/podcast/73-jackee-holder-trauma-informed-coaches-have-never-been-more-needed

Iyanla Vanzant: https://iyanla.com/

The video Ruth mentioned about “Imposter Syndrome”, featuring Reshma Saujani: https://www.youtube.com/watch?v=BoHDDgeQtlc

Ruth’s website – sign up to her mailing list to find out when you can next access her free course: https://www.daretorise.co.uk/

Robbie’s 12-Minute Method: https://www.robbieswale.com/about-the-12-minute-method

The Coach’s Journey Community: https://www.thecoachsjourney.com/community

The Coaching Business Flywheel Booster Pack: https://www.thecoachsjourney.com/the-coaching-business-flywheel-booster-pack

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