Money Lab How I Publish More Content
Mar 11, 2025
Discover how viewing content creation as a service to consumers can transform your approach to publishing. Learn the importance of consistency in content generation and how daily habits can fuel your success. Insights from successful creators reveal that simple systems and routine tasks are vital to overcoming obstacles. The discussion also connects consistent publishing to personal growth, showing how small, repeated actions can lead to great achievements in life.
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Episode notes
Restaurant Closed From Poor Promotion
- Matt recounts seeing a good local restaurant close despite quality and service.
- He concluded the failure was due to lack of promotion and consistent marketing.
Content As Marketing Not Product
- Publishing content is primarily a marketing channel that keeps you top of mind and proves expertise.
- Matt uses content to sell pool and hot tub education products rather than treating content as the product.
Create For The Consumer First
- Create from a place of service and focus on the consumer's benefit, not your ego.
- Relax expectations of third-party performance and raise your internal publishing standard.