two & a half gamers Hexasort: Unpacking the $500k/day revenue success. A new era of casual & puzzle games!
In this session, we delve into the success of Lion Studios' mobile game, Hexasort, discussing its gameplay mechanics, user engagement, and innovative ad monetization strategies. We explore how the game has evolved since its launch, its addictive nature, and its impact on the gaming market. The discussion also includes comparisons with other games and predictions for Hexasort's future in the competitive landscape of mobile gaming.
Discussing innovative gameplay mechanics and ad integration strategies of the game Hexasort. We discuss how user experience is enhanced through clever segmentation and the impact of these strategies on revenue generation.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/LPMT0DvKxd4
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic Intro
01:20 The Rise of Hexasort
03:00 Gameplay Mechanics and User Experience
07:00 Monetization Strategies and Engagement
12:01 Innovations in Gameplay and Ad Integration
16:42 Unlocking Game Mechanics
19:40 Level Design and Difficulty
21:01 Game Performance and Optimization
22:52 Ad Monetization Strategies
30:51 Innovative Ad Units and Revenue Generation
37:03 Estimating Ad Revenue and User Engagement
40:14 Analyzing Retention Strategies and Ad Lengths
43:54 Exploring User Acquisition Strategies
50:14 Evaluating Profitability and User Metrics
54:01 Scoring the Game's Performance and Innovations
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Takeaways
Hexasort has become a significant player in mobile gaming.
The game is highly addictive.
Gameplay mechanics are designed for long sessions and strategic thinking.
Ad monetization strategies are innovative and effective.
The game has seen substantial growth in user engagement and revenue.
Hexasort has set a new standard for hybrid-casual games.
The game has inspired numerous clones and competitors in the market.
Future trends indicate continued success for Hexasort and similar games. The integration of ads into gameplay can enhance user experience.
User segmentation based on acquisition source is a game-changer.
Hexasort generates significant daily revenue through innovative ad strategies.
The design of levels supports seamless ad breaks without penalties.
The game has a strong organic traffic presence due to effective ASO.
Ad performance can significantly impact overall game revenue.
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