SPOS #121 - The Digital Marketing Needle

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Hello from Beautiful Montreal.

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I will be co-presenting two sessions:

The New New Music - Fans, Community And What Business Can Learn From An Industry In Peril with David Usher – musician and cloudid.

Podcasting From The Heart - The Value Of Recording A Show With No Editing And No Second Takes – C.C. Chapman – Managing The Gray – Accident Hash – The Advance Guard.

Prizes too:

Audio Comment – Heidi Miller –Diary of a Shameless Self-Promoter.

Shop.org Annual Summit – Mandalay Bay – Las Vegas – September 15th – 17th.

Don Tapscott – featuring his new book, Grown Up Digital.

Roundtable – Podcasting for Retailers.

Grinding forward on the book, Six Pixels of Separation – 5 chapters done.

Audio Comment – Jay Moonah – Media Driving.

Six Points of Separation – Six Ways To Move The Digital Marketing Needle:

1. Education.

2. Advocacy.

3. Re-employing people from other media channels.

4. Not copying traditional media standards.

5. Pushing publishers and ad networks to think differently.

6. Getting away from brand and back to metrics.

Music From PublicBroadcasting.ca (thanks Justin Beach):