Season 7 – Episode 41 || Shaye Koester-Wanner, Andy Bishop, and Jason Schmidt delve into the intricacies of the Beef Checkoff program, discussing its origins, structure, and the significant return on investment for producers. They address common producer concerns and the importance of effective marketing strategies. The discussion emphasizes the need for transparency and producer involvement in the decision-making processes, while also highlighting the positive impact of the Checkoff on the beef industry.

Takeaways

• The Beef Checkoff was established in 1985 to promote beef.
• Producers voted overwhelmingly in favor of the Checkoff.
• The Checkoff structure involves state and national councils.
• Producers receive a $13.41 return on every dollar invested.
• The Checkoff funds are not used for policy-related activities.
• The Checkoff has a significant impact on beef prices.
• Effective marketing strategies are crucial for beef promotion.
• Producers should engage with the Checkoff process and provide feedback.

Chapters

00:00 Introduction to the Beef Checkoff
05:11 History and Structure of the Checkoff
22:06 Return on Investment for Producers
36:09 Producer Questions and Concerns
57:51 Final Thoughts and Takeaways

Resources:

Breedr - https://www.breedr.co/ 

Red Angus - https://redangus.org/ 

Checkoff - https://www.beefboard.org/the-drive-sign-up-form/ 

Cattle Convos - https://www.casualcattleconversations.com/