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Quick takeaways
- SEO and SEM are key strategies for businesses to improve their online presence and attract visitors and conversions on their websites.
- SEO focuses on organic search rankings and SEM involves paid advertising, and a combination of both can help maximize online presence and increase website traffic.
Deep dives
SEO and SEM in Japan
SEO and SEM in Japan are key strategies for businesses to improve their online presence. SEO (search engine optimization) involves optimizing websites and content to improve organic search rankings on search engines like Google. SEM (search engine marketing) focuses on paid advertising through platforms like Google Ads. Companies should consider using SEO and SEM to increase visibility, attract visitors, and drive conversions on their websites.
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Listen to the best highlights from the podcasts you love and dive into the full episode