SEO and SEM are key strategies for businesses to improve their online presence and attract visitors and conversions on their websites.
SEO focuses on organic search rankings and SEM involves paid advertising, and a combination of both can help maximize online presence and increase website traffic.
Deep dives
SEO and SEM in Japan
SEO and SEM in Japan are key strategies for businesses to improve their online presence. SEO (search engine optimization) involves optimizing websites and content to improve organic search rankings on search engines like Google. SEM (search engine marketing) focuses on paid advertising through platforms like Google Ads. Companies should consider using SEO and SEM to increase visibility, attract visitors, and drive conversions on their websites.
Relevance and Benefits of SEO
SEO is essential for companies that want to be found on search engines like Google. By optimizing websites and content, businesses improve their chances of being discovered by potential customers. SEO is relevant for all types of companies, from startups to major organizations. It helps increase website traffic, supports lead generation, and boosts online visibility. Companies can benefit from SEO by targeting specific keywords, providing high-quality content, and optimizing user experiences on their websites.
Differences Between SEO and SEM
SEO focuses on organic search rankings, while SEM involves paid advertising. With SEO, companies aim to improve visibility and attract organic traffic without paying for clicks. On the other hand, SEM allows businesses to bid on keywords and display paid ads on search engine result pages. Both strategies complement each other, and a combination of SEO and SEM can help businesses maximize their online presence and increase website traffic.
Expertise, Authority, and Trust (EAT)
EAT is a concept that Google considers when ranking websites. It stands for expertise, authority, and trust. Websites that exhibit high levels of expertise in their niche, possess authority through backlinks and mentions, and inspire trust through customer testimonials and quality content are more likely to rank higher in organic search results. Emphasizing EAT factors helps businesses build credibility, attract more visitors, and improve their overall online performance.
Welcome to another episode of the Scaling Japan Podcast, we welcome Jeff Crawford, the CEO of Zo Digital Japan. They are a Digital Marketing agency based in Tokyo that provides SEO, Content Marketing, PPC advertising, Digital PR, and more to Overseas companies entering Japan, as well as foreign-minded Japanese companies. In this episode, Jeff discusses the fundamental concept of SEO and its universal applicability for companies seeking enhanced online visibility. Jeff shares intriguing cases of successful SEO strategies in Japan and explores the critical role of EEAT in Google’s algorithm and the impact of AI technologies on SEO. Jeff also talks about the distinctions between SEO and SEM and the qualities that define an outstanding agency.
(07:05) Why and when should a company consider using SEO
(08:05) What types of companies can benefit from using SEO
(21:06) What search engines are popular in Japan and how are they similar & how are they different
(22:05) The differences in search behavior between Japanese and those in Western or other Asian countries
(28:47) What is EEAT and why should we care
(34:09) How has AI affected SEO recently
(47:28) The qualities of a good agency
(50:17) Conclusions & Jeff Crawford's contact information
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