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10min chapter
Episode 61: SEO Marketing in Japan with Jeff Crawford
Scaling Japan Podcast
Optimizing Customer Journey for Better Conversions
This chapter discusses the importance of optimizing the flow or customer journey to prompt users to take small steps instead of expecting immediate purchases from display ads and social media ads. The speakers highlight the significance of a good landing page and building trust with users. They also touch upon the balance between paid listings on Google and SEO, and the complexity of bidding on branded keywords.
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