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Geronimo Unfiltered

Should You Buy a Franchise or Go Independent? The Brutal Truth for Gym Owners

Mar 18, 2025
25:53

Franchise or independent—what’s the better move? If you’ve ever wondered whether owning a franchise gym is the golden ticket to success or if going independent gives you more control and profitability, this episode is for you.


We’re cutting through the noise and giving you the real talk on what it takes to run a successful gym, no matter what’s on the logo.


Here’s what we’re covering:


Is F45 dead? The truth behind what happened

The biggest mistake independent gym owners make

Why some franchisees stay broke while others crush it

The 3 non-negotiables for running a profitable gym (franchise or not)

Should you leave your franchise and go independent? The key questions to ask

The mindset shift that separates successful gym owners from those who struggle

How business owners sabotage their own sales process—without even realising it

… and a whole lot more


Chapters:

⏳ [00:00] Is F45 Really Dead? The Truth Behind the Headlines

⏳ [06:30] Franchise vs Independent: Which One Makes More Money?

⏳ [12:45] Why Most Gym Owners Fail (And How to Avoid Their Mistakes)

⏳ [18:20] The 3 Things You NEED to Succeed—Regardless of Your Business Model

⏳ [24:10] Should You Leave Your Franchise? What to Consider First

⏳ [30:35] The Hard Truth: No One is Coming to Save Your Business

⏳ [37:50] How to Stop Sabotaging Your Own Sales Process

⏳ [45:15] What’s Next? How to Take Action and Win in 2024


Hope you enjoy!


Want free resources?

DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered


WANT MORE:

To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3-Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow.

Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan


Connect with us:

Geronimo: https://www.instagram.com/thegeronimoacademy

Doza: https://www.instagram.com/hey.doza

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