Bourbon Pursuit TWiB: Sazerac invests more than $38 million to expand, 2025 Craft Spirits Data Project results are in, Jack Daniel's Single Barrel Special Release
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Oct 24, 2025 Sazerac is making waves with a $38 million investment to ramp up production in Indiana, driven by booming demand. Jefferson's Bourbon highlights its quirky branding with a new campaign featuring Taylor Kitsch. Meanwhile, the craft spirits market faces challenges, showing declines in sales and employment for two years running. In exciting releases, High n' Wicked showcases a unique blend in their Warlander whiskey, while Jack Daniel’s introduces the bold Tanyard Hill Rye, boasting impressive proof levels.
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Pet Blessings And The Dog Baptism Craze
- Ryan and Kenny joke about invitations to a dog's baptism and other pet blessings at Catholic schools.
- Ryan recalls taking a chicken and a bearded dragon to a pet blessing, which delighted kids and created memorable moments.
Major Capex Amid Declining Craft Trends
- Sazerac is investing over $38 million to expand bottling and production in New Albany, Indiana.
- The project adds about 25 jobs and targets demand for brands like Fireball and other mainstream spirits.
Distributor Resistance To Direct Shipping
- The Wine and Spirits Wholesalers of America oppose California's temporary DTC shipping expansion for out-of-state craft distillers.
- Hosts argue wholesalers resist change to protect turf despite the law helping small craft brands reach consumers.