In the dynamic world of advertising and marketing, understanding cultural nuances is paramount for global brands seeking success beyond borders. Martin Karaffa, a seasoned leader in the field, shares his expertise on decoding culture and crafting effective marketing strategies. Join us as we delve into his journey, iconic campaigns, and valuable insights into navigating diverse markets
[00:39] - About Martin Karaffa
Martin is the Decoder of Culture for Global Brands and Organisations.
He has worked on some iconic brands in the world like Diageo, Citibank, Ford, Jaguar, Kellogg's, Nestle, KitKat, Unilever, Magnum, TRM, Sunsilk, Mercedes-Benz, and the United Nations.
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