Episode 57 - Protecting Your Brand - Patent Law Insights for eCommerce Companies

There are two critical ways Patent Law impacts online merchants:

1. Making sure you protect your unique products and intellectual property (IP)
2. Making sure you don’t infringe on someone else’s patents

My guest for this episode is Patent Attorney, Rich Goldstein.  Rich is a wealth of knowledge on patent law and has carved out a niche in the eCommerce space.  I am NOT a legal expert, to say the least, so I was really excited to dive into this topic and learn more myself.

Here’s a look at what we covered:

• When should you consider a patent and how much do they cost?
• What’s the number 1 reason for a patent?
• What are the 2 factors to see if a product is patentable?
• Talk about the different enough test?
• 2 Types of patents and when to consider each type
• How to protect against knock off and specifically protecting yourself on Amazon.
• How do you avoid patent infringement?
• Top resources and guides for patents and IP.