

Nerd Alert: Do Consumers Actually Want Privacy, or Just Better Ads?
May 29, 2025
15:19
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.
In this episode, Elena and Rob explore the paradox between consumers' stated privacy concerns and their willingness to share data for small incentives, revealing how privacy regulations affect the entire advertising ecosystem.
Topics covered:
To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.
Resources:
Choi, W. J., & Jerath, K. (2021). Privacy and Consumer Empowerment in Online Advertising. Forthcoming in Foundations and Trends in Marketing.
Available at SSRN: https://ssrn.com/abstract=4017940
Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
In this episode, Elena and Rob explore the paradox between consumers' stated privacy concerns and their willingness to share data for small incentives, revealing how privacy regulations affect the entire advertising ecosystem.
Topics covered:
- [01:00] "Privacy and Consumer Empowerment in Online Advertising"
- [02:00] GDPR's impact on ad platforms and consumer behavior
- [04:00] How data sharing affects product pricing
- [05:00] The privacy paradox explained
- [07:00] New privacy-friendly ad models
- [10:00] Balancing personalization with cultural imprinting
To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.
Resources:
Choi, W. J., & Jerath, K. (2021). Privacy and Consumer Empowerment in Online Advertising. Forthcoming in Foundations and Trends in Marketing.
Available at SSRN: https://ssrn.com/abstract=4017940
Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.