The 2026 STR Revenue Playbook

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What should STR operators actually focus on in 2026 when demand is flat and growth is harder to find?

In this episode of Get Paid For Your Pad, Jasper Ribbers shares five practical pieces of advice to help short-term rental operators strengthen their revenue management and stay ahead of the market in 2026. Drawing from what he sees across more than 50 active portfolios, Jasper explains why the next wave of revenue gains will come from better control, pacing, and flexibility rather than expecting demand to save the business.

This episode is especially relevant for STR operators managing their own pricing and for revenue managers overseeing multiple portfolios. Jasper breaks down where operators are most often leaving money on the table, how small decisions compound over time, and why many portfolios with strong occupancy are still underperforming on revenue.

You will discover:

• Why investing in revenue management education pays off year after year

• How misusing pricing tools limits performance without operators realizing it

• Why pacing is the most important concept in STR revenue management

• How to use Market Penetration Index (MPI) to manage the full booking window

• Why last minute bookings often drag down ADR

• How daily and weekly revenue cadences improve consistency

• What a pacing adjustment did for a portfolio that increased RevPAR by 35%

Jasper also explains why operators need to prepare for World Cup driven demand in summer 2026, how international travelers behave differently when booking US travel, and why distribution on Booking.com will matter more than ever. He dives into availability settings, minimum stay restrictions, and cancellation policies, showing how overly restrictive rules quietly block demand and reduce total revenue.

💡 Topics Covered:

• STR revenue management strategy for 2026

• Pricing tools and education for operators

• Pacing, booking windows, and forward occupancy

• Market Penetration Index (MPI)

• World Cup 2026 travel demand

• Booking.com and international distribution

• Availability settings and minimum stay rules

• Cancellation policies and booking flexibility

• Daily and weekly revenue management cadences

🔗 Relevant Links:

Learn more about Freewyld Foundry → https://www.freewyldfoundry.com

Follow Jasper Ribbers → https://www.linkedin.com/in/jasperribbers

Follow Freewyld Foundry → https://www.linkedin.com/company/freewyldfoundry

Keywords:

short-term rentals, STR revenue management, pricing strategy, pacing, Market Penetration Index, MPI, booking window, STR pricing, Airbnb pricing, Booking.com, revenue optimization, STR operators, vacation rentals, World Cup travel demand, availability settings, cancellation policies, Freewyld, Freewyld Foundry, Get Paid For Your Pad, Jasper Ribbers, STR growth, revenue strategy

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