How do people search for music – and what do they really want in their results?

Ep. 146: In this episode we ask: how do people search for music today and what do people really want in their results? We welcome Einar Helde, AIMS API co-founder and CCO, to the Focus podcast to answer that question, as well as to explain how technology is allowing people to search in novel and nuanced ways – and what that means for people who make music.

The needs of people who make, share and use music have changed dramatically. Artists scramble to be discovered amongst the supposed 100,000+ new tracks uploaded each day, and equally, the people seeking music scramble to find what they really want. In this Music Ally Focus Extra episode, made in partnership with AIMS API, we discuss the future of this discovery quandary, and how being able to search for music in a way that allows those searchers – whether professional music supervisors or simply fans of music – to get what they want, and perhaps even get what they didn’t know they wanted in the first place.

AIMS API: https://www.aimsapi.com/