Marketing and Sales Mastery: Tactics for Better Gym Lead Conversion

In this episode of “Run a Profitable Gym,” Chris Cooper reveals the monthly leaderboards for set, show and close rates in top gyms around the world. 

These gyms aren’t just getting a ton of leads—they’re following through by booking appointments, getting people to show up and closing sales.

Chris shares the exact strategies these top performers are using, from lead-nurture systems to high-converting sales processes.

He also highlights four owners whose gyms landed on all three leaderboards. You’ll hear from one of them, Matt Michaud, in our next episode, airing Feb. 27.

Tune in to learn how some of the best gyms in the industry are dominating sales and marketing, then take action to improve your sales funnel.

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Gym Owners United

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00:51 - Key marketing metrics 

03:44 - Leaderboard breakdown 

07:36 - Gyms on all three leaderboards

11:37 - Tips from the leaders

18:54 - Where to learn more