Staying Ahead of Marketing Trends for 20+ Years - David Meerman Scott, Best-selling Author & Advisor

David Meerman Scott (Entrepreneur, Advisor, Keynote Speaker and WSJ Best-selling Author) began his entrepreneurial journey in 2002 - at the cusp of the internet revolution. Now he’s written 12 books that have sold millions of copies, done marketing and business presentations on all 7 continents, advised countless clients and been on HubSpot’s advisory board since 2007.

The tipping point that caused David to move into advising happened back when he was the VP of marketing at Newsedge - a small information company. They went on to be acquired by Thomson Reuters who weren’t too keen on David’s perspective that online marketing was the future, so they let him go. Within a few months he was making more money than ever before - which ultimately solidified David’s decision as the right one for him.

David saw a huge opportunity when Google went real time. Nobody was talking about it, and he leveraged it to again gain an unfair advantage. Now that AI is starting to take a significant chunk of the search platform marketshare, David recommends that you familiarize yourself with Perplexity.ai as it very well could be the future.

Tune into the full episode to learn real insights from a marketing expert with 30+ years of experience!

HIGHLIGHTS:
0:00 Intro
3:29 David’s career journey
7:01 Pioneering the digital marketing movement
8:26 Getting fired and becoming an advisor
12:01 When Google went real time
15:43 The real value of AI in marketing
19:53 You need to tie back your content to your product 

Connect with Mikael - https://www.linkedin.com/in/mikaeldia/
Connect with David - https://www.linkedin.com/in/davidmeermanscott/