India holds the third-largest market for alcoholic beverages globally. Despite it being such a big market, it is said to be one of the tougher industries to enter and sustain, given the complexities. There is also this misconception that making a lot of money in the liquor industry is easy, but what seems to be less apparent is the red tape-ism.. varying excise duties, distribution challenges across states, and more… which is true in some form while entering any industry. In this episode, we have Abhishek, Minakshi, Shuchir & Suraj, who will attempt to take us through the A to Z of building businesses in the Liquor Industry in a tangible manner; From building an International Brand, owning a Bar, to creating an influence through passion and finally, a unique identity in a competitive market. #NikhilKamath Co-founder of Zerodha, True Beacon and Gruhas Twitter: https://www.twitter.com/nikhilkamathcio LinkedIn: https://www.linkedin.com/in/nikhilkamathcio Instagram:https://www.instagram.com/nikhilkamathcio Facebook: https://www.facebook.com/nikhilkamathcio #AbhishekKhaitan Managing Director of Radico Khaitan Twitter - https://x.com/radicokhaitan LinkedIN - https://www.linkedin.com/in/abhishek-khaitan-95098bb4/ Instagram - https://www.instagram.com/abhishek40/ Facebook - https://www.facebook.com/abhishek.khaitan.12 #MinakshiSingh Founder of SideCar, Cocktails & Dreams Instagram - https://www.instagram.com/min.drinks #ShuchirSuri Founder of Jade Forest, Anthem, Gin Explorers Club LinkedIN - https://www.linkedin.com/in/shuchir-suri-058251b/ Instagram - https://www.instagram.com/shuchirsuri Facebook - https://www.facebook.com/shuchir #SurajShenai Founder of Goa Brewing Company Twitter - https://x.com/goabrewingco LinkedIN - https://www.linkedin.com/in/surajshenai Instagram - https://www.instagram.com/surajshenai/ Disclaimer: Alcohol consumption is injurious to health. No participants in this video promote alcohol consumption and strongly discourage underage, binge, and careless drinking. All panelists in this show express their own personal views, which do not necessarily reflect the views of the producers or promoters. Please drink responsibly.