2025 LinkedIn Trends Every B2B Marketer Needs To Know
Jan 21, 2025
Discover the top LinkedIn trends shaping B2B marketing for 2025. The discussion dives into the impact of AI tools and the rising popularity of video content, especially among Gen Z. Learn about the strategic advantages of page advocacy and the importance of unique, data-driven content. Get practical tips to navigate LinkedIn's evolving landscape and enhance your marketing strategy.
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volunteer_activism ADVICE
Start with Key AI Tools
Begin using AI tools like ChatGPT, Perplexity, and Descript to save time and organize your ideas.
These tools can help turn long-form content into shorter formats effectively.
volunteer_activism ADVICE
Avoid Risky AI Automation Tools
Avoid AI tools that automate LinkedIn interactions to prevent account suspension.
Always check LinkedIn's terms to protect personal and business accounts from risk.
insights INSIGHT
Short-Form Video Limits on LinkedIn
LinkedIn's short-form video targets primarily Gen Z but isn't a guaranteed path to business growth.
Authentic content resonance matters more than following trendy formats like TikTok videos.
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The top three LinkedIn trends B2B marketers need to know for 2025. Learn how to navigate LinkedIn's evolving landscape and make the most of these trends to enhance your B2B marketing strategy.
Key moments in this episode:
00:00 Introduction to Key LinkedIn Trends
02:36 The Pros and Cons of AI on LinkedIn
06:15 Navigating LinkedIn's Video Content
09:57 Embracing Page Advocacy
13:38 Future Outlook
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZTry out Descript today.ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Social Media for B2B Growth: LinkedIn Strategies and Tips