Bootstrapped Web Product Growth Levers
Sep 15, 2023
Topics discussed in this podcast include shipping product for growth, muddy metrics, sports, exercise, health, eating, and drinking habits. The speakers also cover casual conversations, marketing strategies, the balance between optimism and realism, checking expenses and bookkeeping, showcasing work and leveraging previous clients, finding a suitable social club, and exercise and diet changes.
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Episode notes
Features Sell Before Adoption
- Brian shared how big features he built at Clarityflow didn't immediately get adoption but did improve sales over time.
- He values features for how well they sell during demos more than initial user adoption.
Power of Niching Down
- Niching down makes business easier by focusing on a perfect solution for a specific market.
- This clarity helps sharpen product messaging and win over competitive deals effectively.
Segmented Metrics Reveal True Growth
- Separating legacy from new customers cleans up business metrics.
- New customer growth can look very promising even if overall numbers seem rough due to churn.