Judy Barton: Lessons in Business Adaptation and Customer-Centric Innovation

In this episode, Steve Fretzin and Judy Barton discuss:

• Cultivating meaningful and lasting business relationships
• Effective networking techniques for lawyers and financial professionals
• Establishing credibility and attracting opportunities
• The importance of integrity in business

Key Takeaways:

• Effective networking is not about collecting contacts but about fostering genuine, mutually beneficial relationships that lead to long-term success.
• Lawyers and financial professionals should focus on providing value first, rather than immediately seeking business, to build trust and credibility.
• Personal branding plays a crucial role in professional growth, as a strong and authentic presence can differentiate individuals in competitive industries.
• Integrity and consistency in business interactions build a solid reputation, making people more likely to refer and work with you over time.

"You have to make yourself memorable, but you also have to know why you're different from everybody else and why that person should hire you or engage with you as an attorney." —  Judy Barton

Got a challenge growing your law practice? Email me at steve@fretzin.com with your toughest question, and I'll answer it live on the show—anonymously, just using your first name!

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About Judy Barton: Judy Barton is a Senior Client Strategist for BNY Mellon Wealth Management. In this role, she works directly with clients to address their investment and wealth management needs. Judy joined the firm in 2014 and has more than 20 years of experience in the financial services industry, as well as being a business owner for 10 years. Her previous corporate experience includes serving in finance at EDS, Nortel, and Sodexho Marriott in Boston, DC, and London. Judy received her Master in Legal Studies from the School of Law at Washington University in St. Louis and a Bachelor of Science in Finance from the University of Oklahoma.

Connect with Judy Barton: 

Website: http://www.bny.com/wealth

Email: judy.barton@bny.com

LinkedIn: https://www.linkedin.com/in/judy-barton

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

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