DTC Podcast Bonus: Mastering the Marketing Mix: Composite Funnels, and the End of Meta Monoculture with Dean Krowitz from Blend AI
Dec 31, 2025
Dean Krowitz, Co-founder of Blend.AI, dives into the future of omnichannel marketing. He reveals how automating budget shifts based on live conversion data can save brands from the pitfalls of siloed channel management. Krowitz emphasizes the importance of composite funnels and the often-overlooked power of Microsoft Ads. He also shares insights on creative distribution, cautioning against relying solely on top-performing platforms. Discover how starting campaigns early can lead to significant BFCM gains!
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Composite Funnels Beat Channel Silos
- Over-investing in one channel creates catastrophic risk when algorithms change.
- Blend automates cross-channel execution to treat the whole marketing mix as a composite funnel.
Build Blends: Who, What, Where
- Define your blend by who (audience), what (message), and where (channel).
- Execute and measure micro conversion events across the funnel, not just purchases.
Measure Micro-Events Daily
- Measure micro-events and traffic actions on site to see true channel value.
- Let algorithms reallocate budget daily based on those micro conversions.