The Advanced Selling Podcast

Stop Being the Best-Kept Secret: How to Get Found by Your Ideal Clients

41 snips
Sep 22, 2025
Struggling to be seen in the B2B world? Discover why traditional cold calling is out and visibility is the new king. Learn how a tax law client turned the tide with strategic insight videos and engaging LinkedIn articles. Find out how to connect with C-suite executives through smart interviewing and why attending key conferences can open doors. Get ready to embrace innovative tactics like hosting your own events to attract potential clients. It's time to step out of the shadows and get noticed!
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ANECDOTE

Gym Encounter Illustrates Conversation Limits

  • Bill describes running into a high-school acquaintance who avoided talking at the gym.
  • The story illustrates social awkwardness and the hosts' self-awareness about conversation limits.
ADVICE

Make Visibility Priority

  • Focus first on visibility so prospects can find and evaluate you before meetings.
  • Build channels where prospects watch and hear you, like video, podcasts, or speeches.
INSIGHT

Meetings Matter More Than Perfect Pitches

  • Getting the meeting is the dominant skill today, more than perfecting sales technique.
  • Cold calling no longer reliably opens doors, so rethink training to emphasize access.
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