The Game with Alex Hormozi Results Speak For Themselves | Ep 216
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Jun 23, 2020 Discover Leila Hormozi's journey and her strategies for scaling Gym Launch while managing day-to-day business tasks. Dive into her valuable lessons on effective leadership, overcoming competition, and navigating the challenges of the pandemic. She shares advice specifically for gym owners feeling stuck, emphasizing the importance of adaptability and community. The discussion also touches on hiring criteria and leveraging data for decision-making, making it a treasure trove of insights for entrepreneurs.
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Meeting and Early Business
- Leila Hormozi met Alex on Bumble and started working together shortly after.
- Their initial business model involved flying to gyms and providing marketing services.
Unexpected Problems
- Giving clients many new members revealed unexpected problems for gym owners.
- This led to a shift in their business model towards teaching gym owners.
Pivot to Gym Launch
- Initially, they planned to transition to online fitness but returned to the gym space due to client demand.
- This pivot led to the creation of Gym Launch, their coaching program for gym owners.