Music Ally Focus
Dirty Hit's Jamie Oborne on managing The 1975, trusting your artists' instincts, and how the power of cringe helps to choose what not to do
Aug 7, 2024
Jamie Oborne is an independent artist manager and founder of Dirty Hit and All On Red, known for steering massive acts like The 1975. He delves into the evolution of artist management and the importance of trusting artists’ instincts while nurturing their creativity. Jamie discusses building a D2C model for musicians, balancing integrity with business demands, and shares invaluable advice for aspiring managers. He also highlights current talents like beabadoobee and Saya Gray, emphasizing the power of community in today's music landscape.
40:38
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Quick takeaways
- Jamie Oborne stresses the importance of nurturing artists' instincts and allowing them to maintain creative autonomy for successful management.
- He highlights the growing significance of direct fan relationships and community-building as essential strategies for modern artists in the music industry.
Deep dives
The Evolution of Artist Management
The role of an artist manager has significantly transformed over the past decade, evolving from traditional oversight to a multifaceted position that requires a diverse skill set. Managers now must wear multiple hats, balancing business acumen with creative insight to support an artist's growth. Jamie Oborn emphasizes the necessity of nurturing artists and providing tailored support, contrasting his experiences with large management companies that often take a generalized approach. This shift stems from the changing music landscape, which demands a more hands-on and holistic method of management to navigate the complexities of modern artist representation.
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