Imagine working on the iPhone before its release in 2007. Imagine the number of design decisions to be made. No one knew if this is going to be successful.

Now, imagine working on the iPhone in 2019. Now, the level of design work is completely different, for sure. 

Each product has its lifecycle and its strategic position in the company. If we learn what type of product we work on, we will know where design has the most value.

In this mini MBA episode, I talked about:

• why iPhone is a “cash cow” and iTunes a “dog”,

• the growth-share matrix that helps us categorize our products,

• and what the role of a designer is for each product strategy.

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