Secret copywriting words and why we don't do Twitter.

John McPherson, host of the WebPayload podcast, dives into captivating discussions with Karl Blanks, a master of conversion rate optimization. They unveil secret copywriting words that dramatically enhance engagement. The pair reflects on landing high-profile clients like Google, Apple, and Facebook. Discover why they steer clear of Twitter, emphasizing their focus on meaningful client interactions. Their insights on persuasive writing and the impact of user testing tools shed light on optimizing website performance, making for an enlightening conversation.